PRIVACY POLICY

Effective Date: 18 February 2026
Business Name: Avenue of Smiles
Website: avenueofsmiles.com
Phone: 805-526-6100
Email: drfisher@avenueofsmiles.net
Address: 2691 Tapo Canyon Rd., Suite C, Simi Valley, CA 93063

Avenue of Smiles (“we,” “our,” or “us”) respects your privacy and complies with the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA).

This Privacy Policy explains what information we collect, how we use it, and your rights.

1. Information We Collect

A. Information You Provide

• Full name
  
• Phone number
  
• Email address
  
• Mailing address
  
• Date of birth
  
• Insurance information
  
• Payment details
  
• Health information related to dental implant consultations
  
• SMS consent records
  
  

B. Automatically Collected Information

When you visit our website, we may collect:

• IP address
  
• Browser and device type
  
• Pages visited
  
• Referring website
  
• Cookies and tracking technologies
  

We may use Meta Pixel and similar tracking tools to measure advertising performance.

2. How We Use Your Information

We use your information to:

• Schedule dental implant consultations
  
• Send appointment confirmations and reminders
  
• Provide treatment updates
  
• Process payments and deposits
  
• Send promotional messages (if you opt in)
  
• Improve marketing performance
  
• Comply with legal obligations
  

We do not sell your personal information.

3. SMS Communications & Opt-In

If you provide express consent, we may send recurring SMS messages regarding:

• Dental implant consultations
  
• Appointment reminders
  
• Treatment updates
  
• Financing options
  
• Promotional offers
  
  

Message frequency varies.
Message & data rates may apply.
Reply STOP to opt out.
Reply HELP for assistance.
Consent is not a condition of treatment or purchase.

We maintain consent records in accordance with TCPA and carrier requirements.

4. Mobile Information Sharing Policy

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.

Text messaging originator opt-in data and consent will not be shared with any third parties except aggregators and providers necessary to deliver SMS services.

5. Cookies & Tracking (Meta Compliance)

We use cookies, Meta Pixel, and similar technologies to:

• Track website activity
  
• Measure ad performance
  
• Improve advertising targeting
  

Under California law, targeted advertising may be considered “sharing” of personal information.

You may opt out of targeted advertising by adjusting your browser settings or contacting us at [Insert Email].

6. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the right to:

• Know what personal information we collect
  
• Request deletion of personal information
  
• Correct inaccurate information
  
• Limit use of sensitive personal information
  
• Opt out of “sharing” for targeted advertising
  
  

To exercise your rights, contact:
Email: drfisher@avenueofsmiles.net
Phone: 805-526-6100

We will verify your identity before processing requests.

We will not discriminate against you for exercising your rights.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards.

As a healthcare provider, we comply with HIPAA regarding protected health information.

However, no internet transmission is completely secure.

8. Retention of Data

We retain personal information only as long as necessary for:

• Providing services
  
• Legal compliance
  
• Business operations
  

9. Policy Updates

We may update this Privacy Policy periodically. Changes will be posted with a revised effective date.